Saturday, 30 January 2010
The Pyjama Game
Tesco, the UK's biggest chain of supermarkets, has had to introduce a dress code in its St Mellons store, Cardiff. The company has asked its customers not to wear pyjamas when shopping. Apparently, droves of single mothers from an adjoining council estate have taken to strolling the aisles in their nightwear and fluffy slippers. It seems to be a fashion. Other customers complained about the casual attire of a minority of shoppers and Tesco has introduced the rule as a response.
Mother of two, Elaine Carmody, was the first customer to be escorted off the premises by a security guard after she was discovered pushing a trolley dressed only in her PJs. "I just don't understand it," she said. "I go in other shops dressed in my pyjamas and they don't say anything." Clearly miffed, the 24-year-old continued: "I walked in with my trolley and the security guard came over and told me to leave. He said it offends people. But I've never seen anyone offended. It's just when I'm in a rush or busy with the kids. I would usually put a coat over the top and it's not like I'm flashing the flesh or anything."
Another mother interviewed by The Daily Mail said: "Do they have any idea how difficult it is to get three kids off to school when you are a single parent? You haven't got time for a cup of tea, never mind getting all dolled up! I won't be bothering with Tesco anymore - I'm off to Aldi." I'm surprised she didn't add... "Just as soon as I've been down the Job Centre and picked up my benefit."